PESTLE Analysis Impact of Political Factors on Apple Apple is one of several American technology companies that has gained a large amount of cash. Integrated marketing communication strategy to be pushed will include print, radio, television, in-store branding, and the web. The growth pattern of Samsung electronics: A strategy perspective. Another strong point observed from the researches sampled is the fact that Apple maintains a high-market strategy that bears little or no importance to the low-end market. In Apple's marketing strategies, you won't typically find a lot of voice-overs, special effects, long product feature lists or colourful graphics that distract from the actual product being marketed. (2023, February 23). As evidenced in this paper, information from case studies (such as court cases) are highly relied on to develop a framework for the understanding of the research problem. The ability for Apple to assimilate its activities in the global map is also another hindrance to the companys expansion plans because the company does not have a good record of assimilating its activities into others. Chris, H. (2008). This amounts to about half of all the stocks held by the company. Strategy The direction taken by a business. Projects that are undertaken without his input therefore tend to take a longer time before completion. 23 February. This is the nature of Apple Inc. that resembles the Brand Archetype of Outlaw . Due to the unpredictable nature of the hardware market, Samsung has had to trade at a discount to keep its shareholders happy. However, in doing so, the company expects utmost excellence from its employees. Top 10 Digital Marketing Jobs in Delhi That Pay the Highest Salaries, The Essential Components of a Digital Marketing Syllabus | 2023, 10 Mistakes to Avoid When Choosing a Digital Marketing Course in Delhi, How to Choose the Right Digital Marketing Course for Your Career Goals. Looks like youve clipped this slide to already. Therefore, emphasis will be given to explaining the motivations behind the business strategies for Samsung and Apple so that smaller businesses can be able to understand how to develop a successful business strategy. To sum up, we discussed the positioning strategies of Samsung and Apple companies. Businesses therefore have to devise new ways of creating value to their consumers so that they stay relevant in the wake of such unpredictable operating environments. Experts note that Samsungs business strategy is therefore unsustainable and it is going to suffer the consequences of sticking to the hardware market. Henny, S. (2003). Apple's research and development and design leads to the development of high quality and unique products that have led to the development of a very strong brand (Barreto, 2010). In addition, the ability of Samsung and Apple to develop downloadable applications has provided a platform where different consumers can download applications that specifically appeal to their lives. Other hardware manufacturers have tried to adopt the same strategy to no avail. Apple has already warmed up to this new business phenomenon and it has made billions as a result. The Apple television is one such product, which has caused a lot of stir in the technological world. However, Samsung joined the smartphone market by using the red ocean strategy; gaining a competitive advantage by venturing into an existing market . This new marketing strategy was not part of Samsungs 1990s marketing strategy, which introduced the notion that Samsungs products were mainly obtained at a bargain. It will be interesting to see how Apple will be able to overcome the challenges of competing in a more competitive television market and if it will be able to outmaneuver its competitors the way it did with the launch of the itune. Introducing changes that improve organizational performance and competitiveness at Apple and Samsung requires the following. Among the most notable advantages, include the availability of current and rich information. This means that it uses several sales channels for visibility and accessibility of selling its products to a global market. This product was revolutionary because it marked Apples entry to the PDA market and consequently, its interest to develop the Apple ipad and iphone. Almost everything the company puts out succeeds. Samsung, like its biggest competitor Apple, has a wide range of products such as Smartphones, Tablets, Laptops, TVs, etc. Comprehensively, we will be able to come up with a systematic review of the research problem by eliminating the less-precise effects size of the research information collected from the secondary research sources. Hill, C. W., & Jones, G. R. (2008). The focus of the marketing mix is on the 4P variables, namely, product, place, promotion, and price. This strategy paid off. Apple was located in Cupertino, California. However, for purposes of this study, we seek to highlight the differences and connections between the different market approaches pursued by Apple and Samsung. IvyPanda, 18 Feb. 2023, ivypanda.com/essays/comparative-study-of-business-strategy-for-apple-and-samsung/. Recently, Apple sued Samsung for copyright and patent infringement after it accused the South Korean technological giant of copying Apples ipad and iphone features (Deagon, 2011, p. 1). (2002).Samsung continues its high-end strategy. This strategy is further complimented by the focus on work experience as an important ingredient to Samsungs working plan. Apple spends just 0.6%, and General Motors 3.5%. The external business environment is quickly changing (especially in todays fast-paced world) and therefore, it is important for businesses to go back to the drawing board and ask themselves important questions regarding how they intend to manage external pressures of operation. Business strategies are known to be the path taken by different companies as they try to outdo their competition. The two companies have tried repeatedly to reach an amicable agreement, to no avail. Some of these resources may be wholly owned by the companies but others may also be acquired through partnerships, joint ventures and similar arrangements. However, there are more strategic exclusive partners of Apple who take care of its distribution (Marketing91, 2019). These events paint a strong emphasis on Apples business strategies because they have been able to succeed in markets that have been previously dominated by other giant players such as Samsung (in the hardware market) and Microsoft (in the software market). . 2 - Empowering humanity - Ads that strike a chord. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. (Marketing91, 2019). It is important to reckon that almost half of Samsung employees are foreigners and that the companys sales are generated from global markets. Most of Apples products were initially produced in America but due to increased globalization and the proliferation of production opportunities elsewhere, Apples products are currently produced in other parts of the world. For example, business people ought to think that Samsung Galaxy SIII has Google Drive, Gmail and Google Calendar as critical features of operations (Djurup, 2013). The distribution network for Samsung is the most interesting because in several cities in the world Samsung has a single distributor through whom they distribute throughout a territory. Just as salty snacks drive you to drink more soda, Apple TV will leverage device interoperability via iCloud (Jason, 2011, p. 4). This move has been informed by the unique characteristics of the web-based marketing strategy when compared to other conventional marketing strategies. Do you want to know why Samsungs marketing is better than Apple? StudyCorgi, 23 Feb. 2023, studycorgi.com/apple-vs-samsung-companies-business-strategies-comparison/. It is therefore no surprise that Apple is making a lot of money (more than it can spend) while Samsungs defiance to venture into the software market only stands to limit its revenue stream (because it seems to mainly rely on its competence on the hardware market). This work intends to understand how the communication strategies of Apple and Samsung affect the decisions of consumers in Portugal to buy electronic devices. But Apple's success isn't just a matter of making a lot of money, or selling a lot of products. However, recently Apple has been losing out on sales, due to it's narrow product line, premium image, and focus on bringing out one product at a time. The 90s period also marked an ear of alliances between Apple and other technological companies such as IBM and Motorola (Mallin, 2011). The importance of including this analysis in this study is reinforced by Chriss assertion that The starting point for analyzing core competencies is recognizing that competition between businesses is as much a race for competence mastery as it is for market position and market power (Chris, 2008, p. 10). Though many observers term apples market focus as arrogant, the company has earned a reputation for producing minimal gadgets, which do not compromise on quality (Jason, 2011). Finally, the last motivator for Apple to join the television market is that it gives it an opportunity to venture into the hardware market. The revamped competitive strategy and marketing programs that Samsung designed and implemented have been a huge success. Samsung believes that a cultural policy is significant in achieving a global market impact. Disclaimer: Services provided by StudyCorgi are to be used for research purposes only. However, with increased business opportunities comes more competition. If you dont know where you are going, you will likely end up somewhere else (Chris, 2008, p. 1). In the same vein: a garden party necessarily gives users of the Galaxy S5 the opportunity to praise the technical capabilities and incredible features of their phone. Mallin (2011) also explains that Samsung has been able to stay competitive in the world market by searching for loose bricks, changing the terms of engagement, and competing through collaboration (p. 8). Adverts mocking Apple fans, and heavy investment in product placement and in distribution channels have strengthened its Galaxy mobile brand. The benefit that Samsung has with its products is that there is confidence in all Samsung products due to the way the products are developed. The importance of learning a companys business strategy is part of strategic management. Only companies such as Coca Cola, IBM, and Visa have achieved this sort of brand recognition at a global level. For instance, Samsungs galaxy tablet has been compared with Apples ipad, and Samsungs Galaxy S mobile phone has been compared with Apples iphone (Mallin, 2011). Web. If you are the original creator of this paper and no longer wish to have it published on StudyCorgi, request the removal. Comparative advertising is complex to implement and can be dangerous for those who use it. Apples business strategy has proved successful over the recent past. For instance, if Apple were to acquire a large financial firm, it would boost its business competence. Samsung has increased its video efforts by over 360% in the past 5 years; on the contrary, Apple has only leveraged it by 5.8% campaigns a year, within the recent 5 years. The spot also acted as a recreational facility for all people, but more importantly, the visitors were given a chance to try out Samsungs products at the venue. Chris (2008) explains that it is ordinarily difficult for companies to undertake both primary and secondary activities at the same time. This trend shows that Samsungs prominence in the Smartphone market has been on the rise. 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apple vs samsung marketing strategy pdf